Monday, November 16, 2009

Has the RRA Media Strategy Been Successful?


Happy Monday campers.

Sad news as retired Judge Leonard Rivkind passed away Saturday. I think it's fair to say everyone has a Judge Rivkind story, and they are all positive. He touched many of us by being a smart, caring, compassionate judge, who will be dearly missed. Services will be at 11 a.m this morning at Riverside on Alton.

It was interesting to see the architect of RRA's crisis management team, Charles Jones, hold forth on the media strategy he crafted (in today's SFBJ but for some reason I can't find a link):
The team opened "constant communications" between Rosenfeldt and the media -- from influential bloggers to The Wall Street Journal -- promising exclusives to no one, and saying nothing "off the record," Jones said. The goal was to nip rumors, and "present an atmosphere of transparency."
I previously described Stu's approach as one of transparency, but wasn't very sure it was working well.

Indeed, it appears it was Jones' idea to give the grand tour of Scott's lair:
"Many people asked how is it possible that the attorneys didn't know about Mr. Rothstein's alleged activities?'' said spokesman Charles Jones. "We attempted to describe how Mr. Rothstein walled himself off from the firm. We believed the only way to get that message through was to show the layout of the office and the security system.''
Many people -- including myself -- questioned this approach.

It's interesting that after Stu's muddled comments back on November 5, he has been quiet in terms of the media, and it appears the "transparency" strategy has been retired in favor of a "lawyer up and stay silent" approach.

And let me say this -- if I start writing emails like this or start behaving like this, you have full authority to remove me from any positions of authority:
His sartorial choices, for starters, drew attention: alligator shoes; hand-painted ties, including one that resembled a pepperoni pizza, and dyed-orange Ostrich-skinned boots, colleagues say.

Ronald Cacciatore, who used to work for Mr. Rothstein as a private investigator, says he bumped into the attorney this year wearing a dark suit "with bright gold pinstripes as thick as my pinkie." The attorney, he says, was flocked by a driver and security guards. "He grabbed me and kissed me on both cheeks," Mr. Cacciatore says.

The stocky, 5-foot-6-inch lawyer was routinely spotted at his Fort Lauderdale haunts such as Ultimate Cigars, where he smoked $40 Padron Aniversario Nicaraguan cigars, according to the shop's owner. He would pull up in anything from a Bentley to a Rolls Royce to a blue Bugatti Veyron, which retails for more than $1.5 million.

Colleagues say they alternately recoiled from and reveled in Mr. Rothstein's exploits. The attorney was often the life of the party, picking up the tab for elaborate bashes, and playing piano and singing for his guests, according to partygoers. At one party, Mr. Rothstein set up a 20-foot long ice bar at his house, with a giant ice sculpture of the law firm's "RRA" slogan, embedded with purple lighting, says Mr. Sharp, the former attorney at the firm. "Waiters were walking around with shrimp as big as your head," he says.

Depends on the head, right?

18 comments:

  1. "The attorney was often the life of the party, picking up the tab for elaborate bashes, and playing piano and singing for his guests"

    Scott, sometimes during important business meetings, was known for akwardly whipping out Broadway show tunes and had an encyclopedic knowledge of Rodgers and Hammerstein

    ReplyDelete
  2. in these photos princess kimmy always seems so....reluctant....as if she is trying to not touch scottie.

    ReplyDelete
  3. short man, big head.

    ReplyDelete
  4. This is wht you don't permit a "spokesperson" to make important decisions. On anything. Ever.

    ReplyDelete
  5. Pull the plug on Rothstein SFL. Enough is enough! Bring on Carver! Bring on Glenn!

    ReplyDelete
  6. Is he sucking out her life force?

    ReplyDelete
  7. More Rothstein, SFL.

    ReplyDelete
  8. More Kimmie. I want vintage Alley Cat Kimmie.

    ReplyDelete
  9. "Influential bloggers?" No one spoke with me.

    Oh wait...I'm anonymous.

    ReplyDelete
  10. The stocky, 5-foot-6-inch lawyer.

    SFL call him what he is-- a munchkin from the land of Oz.

    ReplyDelete
  11. There was Kimmy, sitting in a tight tight sun dress with a low scoop in the front, 4inch f'me high heels, sipping a martini and smoking a cigarette at the Bar of the Ritz just waiting for the right man to walk into her life.

    ReplyDelete
  12. She's much shorter than he is.

    ReplyDelete
  13. G-d I wish I saw the Kimster like that. I would have whipped out the Amex Black, sidled up to her and asked what her favorite champagne was.

    ReplyDelete
  14. I think the transparency strategy as opposed to the lawyered up clam strategy is the lesser of two evils. the general consensus is that his "partners" were head in the sand nincompoops rather than active participants. personally, i'd rather be thought an idiot than a thief.

    ReplyDelete
  15. @3:41-mission accomplished.

    ReplyDelete
  16. ditto for @ 3:41

    back to your flegling law practice

    ReplyDelete
  17. To be honest, and maybe this is unfair to all the attorneys out there - any time I hear about stuff like this (i.e. parties, ice bars, giant events, etc.), I start to wonder how much of it was billed to the client. LOL.

    ReplyDelete