"Concierge" Legal Services?

You know how some doctors charge wealthy parents a lot of money so their kids can be ushered in a side door when they have the sniffles?

(That way they can avoid the 99% sitting in the waiting room with actual medical issues.)

Well, picking up on the medical profession, an enterprising Fort Lauderdale law firm is now offering "concierge legal services":

“We are not a nine to five practice,” partner Howard N. Kahn points out. “Business owners and medical professionals do not work routine hours. If a legal issue arises on Saturday, clients know they can reach us. We will explain their legal options and outline a practical course of action so they are ready to conduct business Monday morning.”

“Concierge medicine has gained popularity in recent years, despite high admission fees and annual retainers,” said attorney Marcy Resnik. “Our approach to concierge legal services provides the same level of personalized attention, but without the additional costs. My commitment is to be available to clients when legal questions arise outside of normal business hours in my law practice of divorce, foreclosure defense, and commercial litigation.”

Concierge legal service is available to clients across the State of Florida, including Miami, Fort Lauderdale, Boca Raton, West Palm Beach, Naples, Orlando, Tampa, St. Petersburg, Jacksonville, Tallahassee, and other locations. Mr. Kahn, who is trained as a CPA, also serves as an arbitrator in securities disputes subject to Financial Industry Regulatory Authority (FINRA) arbitration.

Clients who select the concierge law service work directly with the partners, stay informed with regular case updates on the status of transactions, and have on-going access to attorneys via telephone, email and face-to-face meetings at the client’s convenience, all for no additional cost. The law partners at Kahn, Chenkin & Resnik each have over 20 years of legal experience, giving them the ability to quickly assess a legal situation and recommend appropriate options, including negotiation, arbitration or litigation. 

Ok, I appreciate the marketing angle here and wish these folks well, but isn't taking a phone call from a client on a Saturday also just called "legal services"?