(The following really boring opinion is absolutely not a pretext for posting the above photo on a Friday, I promise!)
Fresh off of breaking the internet, now the Kardashians broke CM/ECF with this trademark infringement suit brought against them before Judge Byron, which just survived motion to dismiss:
Before selecting a name for the makeup brand, Boldface conducted a preliminary trademark search for terms such as “Khroma” and “Kardashian Khroma.” (Id. ¶ 21). Boldface subsequently presented these designations to the Kardashian Defendants as possible brand names, despite their conflict with “Kroma” in the preliminary trademark search. (Id. ¶¶ 21–22). The Kardashian Defendants also inquired into the propriety of using “Khroma” when it became unclear whether they could purchase or use the “Kroma” mark. (Id. ¶ 24). Nevertheless, the Kardashian Defendants chose “Khroma” and submitted applications to the United States Patent and Trademark Office (“USPTO”) to protect “Khroma” and other similarly-named marks. (Id. ¶ 26). The USPTO ultimately refused to register any mark containing the word “Khroma,” stating that it was likely to create consumer confusion with “Kroma.” (Id. ¶ 30).Congrats to Jared Beck for a nice win!