Announcing the All-New SFL Whole Wheat Pasta Bolognaise Foodtruck!

I've decided it's about time I jump right in and tap into the food truck mania that is sweeping South Florida.

And, like any good marketer, I am focusing on a niche market.

In fact, my niche market is exceedingly small -- I plan to park my truck in only one location, 1000 Brickell Ave, and I plan to serve only one item: whole wheat pasta bolognaise.

Why, you may ask, have I focused my new food truck business so narrowly?

Well let's just say I have my reasons, but I assure you they have absolutely nothing to do with certain food rituals observed by certain attorneys at La Loggia:
American Bar Association members and committee heads Melanie Damian and Peter F. Valori were there too, ritually ordering the whole-wheat pasta bolognaise while working hard to sway Florida Bar Business Law chair Michael J. Heiger into steering a portion of his leadership efforts toward the bar organization’s national arm. Heiger, apparently familiar with the payoffs of preparation, arrived at lunch armed with one of his young associates, whom he seemed to be offering up in his place.
"[R]itually ordering the whole-wheat pasta bolognaise"?

Thanks for the tip!

BTW Mike -- nice touch to offer up an unnamed and not-worthy-of-being-mentioned-in-this-article young associate as a sacrificial lamb -- we are talking about the ABA, after all!


  1. Only decent restaurant near courthouse.

  2. It's true - I've been to La Loggia with Peter and/or Melanie on numerous occasions and never seen them order anything else.

  3. Quite effective material, lots of thanks for the article.


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